Nowadays, no one can deny the power of video marketing. Most of the information that is transmitted to our brains comes first from our sight. Information such as movement, colors, shapes…
We cannot say the future is video anymore, the future is already here. Videos have become the most powerful and effective tool businesses can use to persuade, inform, entertain, and touch the human soul. They can combine all these elements in one shot.
Business owners, on the other hand, have grasped the significant role of videos in maintaining relationships with customers and spread the word about their products and missions.
Still, why is it that important to use video marketing?
1. Starting with numbers
According to Business Insider, Facebook priorities videos to reach 30% of the Newsfeed. This is nothing compared to the number of people who interact with these videos. It is said that around 84% of people have interacted with videos of brands on social media.
These videos have influenced more than 64% of the people who have shown interest in trying the businesses’ products. Cisco predicts that by the end of 2017 over than 69% of all internet traffic will be video. This number will exceed 79% by 2020.
We cannot talk about videos without mentioning the second large search engine after Google, YouTube. It has over than 1 billion users, generating billion of views each day.
Wait, do you want to make money?
2. Boosting Sales and conversions
Video marketing is here to help you make money.
Pictures shows your customers how the product looks like. However, it will fail to show the mission behind creating the product and the things it will enable them to do. After all, it has been shown that more than 70% of users who watched a video of a brand ended up buying its product.
If done properly, videos converts more customers. People who have seen a video of a brand are more likely to visit the website of that brand, generating more traffic. Likewise, users often click on emails that include the word ‘video’ in their subject.
3. It is less expensive
Videography is not reserved solely for people who own advanced film gears. The options are various in this regard. You can rent the equipment, call a film production company to do it for you, or ask friends to help you. In addition, the rise of free or cheap postproduction software made it easier than ever before.
When the video is ready, spread the word about your products and services. You may want to promote the video on social media on a budget. Thus, it will reach more people in your community and around the world.
You do not want to pay for each second of your video to broadcast it on TV. It will make you restricted by time, as you will find yourself cutting footage from your video.
4. Your customers love it
Videos enable businesses to interact with customers letting them know the business. This will establish trust, give rise to customers’ engagement and making them feel confident about purchasing the product.
People look for their interest. They are more likely to like a video that evokes emotions. They tend to watch videos that make them feel good about themselves. If your videos do that job properly, you will have new prospects with no shades of doubts.
Now more than ever, Customers love videos that make them feel.
5. It is user-friendly
It is easy for people to watch a video than read an article. It is said that one-minute video contains 1.8 million words. This is not a surprise since we all have been introduced to the idea that one picture contains the equivalent of one thousand words.
People watch videos while lying on bed, traveling, or even waiting at the bus station. It is noteworthy to mention that mobile have an effect on that. Mobile phones make it easier not only to scroll down and watch as many videos as possible, but also to share them. Studies have shown that 92% of people who watch videos share them with other people.
Now with all that in mind, if you really want to dive in content marketing, the best tool to start with is video.
Take a look at our Digital Nomad Film Camp we are running this September, and contact us to start your exciting journey in video marketing!