Why video marketing helps your business by increasing user engagement, driving more traffic, boosting sales and maximizing social reach.
Video Creates Advantages
It offers important opportunities you DON’T GET from written content.
One of the most important benefits of using video marketing is expanded reach. Video marketing gives you access to free, enormous traffic sources like YouTube, Daily Motion, and Vimeo. It’s one of the most cost-effective ways to get the word out about your business.
Facebook has 8 billion average daily video views from 500 million users. And with the growth of internet traffic in 2017 predicted to come from video, it has never been more important for a business to capitalize on the power of video marketing. Businesses are creating more and more social media videos, and the reason for this is that it helps to improve consumer engagement whether by including the videos in email marketing campaigns to improve open rate and clickthrough rate, or as part of social media campaigns.
More information we can find on the Social Media Video Impact website
Video Creates Personality
It personalizes, builds trust, and connects with viewers on an emotional level.
Today, the best way to promote your brand is not through conventional advertising techniques, but rather through what is known as “brand communication”. Your clients want to do business with someone they know, like, and trust. Even if you’re a genuine business offering a great product, hiding behind a corporate logo and anonymous web copy makes you blend in with mediocre competitors. When your customers can see and hear you, they feel as though they are conversing with you and getting to “know” you and your brand; this removes much of the cold, faceless anonymity of the internet and builds a loyal connection between you and your target market.
For more on the matter here are the 2017 social media marketing trends
Video creates a better social reach
It builds a stronger relationship that leads to an eventual sale, or better yet, an instant sale.
To make a successful video you need to guide your viewer to the next logical step. Video content is easy to comprehend, and can easily be accessed via any device. Text content, on the other hand, is difficult to digest when presented on a small screen. Most users would vastly prefer to click “play” than scroll through a dozen pages of text. However, in social media context video marketers must remember that people share emotions, not facts. Video allows users to be lazy, they can sit back and consume the message you’ve generated for them without much effort, so create fun entertaining videos to encourage social shares.